{"id":168365,"date":"2025-06-12T17:59:01","date_gmt":"2025-06-12T17:59:01","guid":{"rendered":"https:\/\/socancom100stg.wpenginepowered.com\/socan-academy\/academie-socan-max-espinosa-sur-les-ode-les-nouveaux-marches-et-les-connexions-dans-lindustrie\/"},"modified":"2026-02-18T17:27:08","modified_gmt":"2026-02-18T17:27:08","slug":"academie-socan-max-espinosa-sur-les-ode-les-nouveaux-marches-et-les-connexions-dans-lindustrie","status":"publish","type":"socan-academy","link":"https:\/\/uat.socan.com\/fr\/socan-academy\/academie-socan-max-espinosa-sur-les-ode-les-nouveaux-marches-et-les-connexions-dans-lindustrie\/","title":{"rendered":"Max Espinosa : ODE, les nouveaux march\u00e9s &#038; les connexions dans l\u2019industrie"},"content":{"rendered":"<p><!--ScriptorStartFragment-->Dans cette vid\u00e9o de l\u2019Acad\u00e9mie SOCAN, Max Espinosa, directeur des affaires juridiques et des relations avec les clients chez SALXCO (qui repr\u00e9sente des artistes comme The Weeknd, Nav et Doja Cat), explique pourquoi il est essentiel de cr\u00e9er un lien avec votre organisation de droit d\u2019ex\u00e9cution (ODE) d\u00e8s le d\u00e9but de votre parcours. De l\u2019entr\u00e9e sur des march\u00e9s comme Los Angeles \u00e0 la construction d\u2019un r\u00e9seau de soutien cr\u00e9atif, Max partage ses conseils sur la fa\u00e7on dont les ODE aident les artistes \u00e0 gagner en visibilit\u00e9, \u00e0 se faire appuyer et \u00e0 recevoir leurs redevances. <!--ScriptorEndFragment--><\/p>\n<div class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=W5y2m1MH4cM\"><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-96003\" class=\"wpa-warning wpa-suspicious-alt alignleft wp-image-96003 size-full\" tabindex=\"-1\" src=\"https:\/\/uat.socan.com\/wp-content\/uploads\/2025\/06\/maxfr-1.jpg\" alt=\"Acad\u00e9mie SOCAN, Max Espinosa\" width=\"593\" height=\"331\" longdesc=\"https:\/\/uat.socan.com?longdesc=96003&amp;referrer=96002\" data-warning=\"Suspicious alt text\" \/><\/a><\/div>\n","protected":false},"featured_media":139278,"template":"","academy_category":[1138,1139,1148],"academy_tag":[],"class_list":["post-168365","socan-academy","type-socan-academy","status-publish","has-post-thumbnail","academy_category-academie-socan","academy_category-developpement-de-carriere","academy_category-travailler-avec-la-socan"],"acf":[],"_links":{"self":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/socan-academy\/168365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/socan-academy"}],"about":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/types\/socan-academy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media\/139278"}],"wp:attachment":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media?parent=168365"}],"wp:term":[{"taxonomy":"academy_category","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/academy_category?post=168365"},{"taxonomy":"academy_tag","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/academy_tag?post=168365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}