Les traductions pour les articles avant l\u2019automne 2013 ne sont pas disponibles pour le moment.<\/b><\/p>\n
We\u2019ve all heard the horror stories from rock \u2018n\u2019 roll\u2019s heyday. The ones about na\u00efve young artists, with no understanding of the music business, being taken advantage of by greedy \u201cme-first\u201d managers.<\/p>\n
\u201cI\u2019ve always been wary of industry people whose initial pitch is laden with name-dropping and big promises,\u201d says\u00a0Mark Luongo<\/b>\u00a0from Kaboom, a band who recently signed a management deal with Coalition Music, whose roster includes Our Lady Peace, Finger Eleven, Simple Plan and These Kids Wear Crowns.<\/p>\n
\u201cMany musicians have unrealistic notions about how their careers should unfold; this makes them more inclined to get involved with someone who presents a grand plan.\u201d<\/p>\n
Eric Lawrence, one of Coalition Music\u2019s co-founders, likens the artist\/manager relationship to a marriage. Adds his partner, co-founder Rob Lanni, \u201cSometimes we\u2019re psychologists. Sometimes we talk artists off the ledge, and sometimes we push them over the ledge\u2026 that\u2019s all part of our role.\u201d<\/p>\n
A manager\u2019s main role is to handle the day-to-day business for an artist. Susan de Cartier, owner of Starfish Entertainment, which currently manages Blue Rodeo, The Skydiggers and The Sadies, among others, offers an analogy. \u201cThink of a manager as the hub of a wheel and the spokes as the different aspects of an artists\u2019 career: the record label, touring, merchandise, [music] publishing, etc.,\u201d she explains. \u201cWe help keep these spokes in balance so the wheel runs smoothly.\u201d<\/p>\n
When and why does an artist need a manager? Usually, when the wheel of their career is turning so fast that they reach a point where handling the\u00a0business\u00a0<\/i>of music is interfering with them actually\u00a0making<\/i>\u00a0music.\u00a0\u201cThere comes a point for nearly every successful act,\u201d says Luongo, \u201cwhere the business of their music exceeds the scope of their understanding, connections and\/or available resources.\u201d With more than 35 years in the music industry, Jake Gold understands what it takes to help artists reach new heights. Bands such as The Tragically Hip, The Watchmen and Big Wreck have all counted on Gold\u2019s guidance to advance their careers. As President\/CEO of The Management Trust, the savvy executive knows what to look for in an artist. Gold jokes that he\u2019s not interested in \u201cshort-term greed,\u201d but rather \u201clong-term greed!\u201d<\/p>\n As Gold knows, at the beginning of an artist\u2019s career, they don\u2019t need a manager; rather, they need to understand how their brand works and what their long-term vision is before there\u2019s something to manage.<\/p>\n \u201cI don\u2019t start working with an artist until I see they have a firm vision,\u201d Gold explains. \u201cI\u2019m looking for acts that have something going on, and a fan base already established that I can take to the next level using my contacts and my experience.<\/p>\n \u201cI want to work with true artists who are creating art,\u201d he adds. \u201cMy job is to take that art to the world and let them concentrate on the art.\u201d<\/p>\n Scarlett Jane is the newest client on The Management Trust\u2019s roster. The \u201cfolk noir\u201d duo of\u00a0Andrea Ramolo<\/b>\u00a0and\u00a0Cindy Doire<\/b>\u00a0came together in 2011 with a long-term vision. Over the past two years the pair have developed their sound, stage show, and public image. They also released their debut,\u00a0Stranger,<\/i>\u00a0before finding a manager. When the time came, they sought one with honesty and integrity.<\/p>\n \u201cWe wanted a straight shooter,\u201d Ramolo explains. \u201cSomebody as bold and direct as we are, with a vision that coincided with ours, and someone we could trust to make decisions on our behalf.\u201d<\/p>\n How does an artist find a manager they can trust? Mostly by word of mouth.Once an artist finds a manager, while it\u2019s not crucial to be buddy-buddy with them, Luongo says it\u2019s mutual respect and trust that\u2019s essential to the longevity of the relationship.<\/p>\n \u201cThere\u2019s an excess of flash and dash in this business, but the people who achieve lasting success are the ones with genuine passion, substance, a work ethic and strong fundamental values,\u201d he says. \u201cMake certain your manager represents you as well behind the scenes as you represent yourself in the spotlight.\u201d<\/p>\n Sidebar: The Manager\u2019s Commission<\/b><\/p>\n Some artists balk at hiring a manager. Why pay someone else when they can do it themselves? Gold explains how the commission pay scale most managers use (most often 15 or 20 percent) usually benefits artists in the long run.<\/p>\n \u201cIf your manager\u2019s commission ends up being equal to how much more they\u2019ve brought to the table, then you\u2019re getting your manager for free,\u201d he says. \u201cAnd if your manager\u2019s commission is less than what they brought to the table when you were doing it on your own, then your manager is now an income source.<\/p>\n \u201cIt\u2019s important to look at it that way. A lot of acts don\u2019t realize that you\u2019re building a bigger pie, and it\u2019s okay to take a smaller piece of a bigger pie.\u201d<\/p>\n","protected":false},"featured_media":109998,"template":"","academy_category":[1138,1139],"academy_tag":[],"class_list":["post-168233","socan-academy","type-socan-academy","status-publish","has-post-thumbnail","academy_category-academie-socan","academy_category-developpement-de-carriere"],"acf":[],"_links":{"self":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/socan-academy\/168233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/socan-academy"}],"about":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/types\/socan-academy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media\/109998"}],"wp:attachment":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media?parent=168233"}],"wp:term":[{"taxonomy":"academy_category","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/academy_category?post=168233"},{"taxonomy":"academy_tag","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/academy_tag?post=168233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}