{"id":152000,"date":"2017-10-10T16:17:25","date_gmt":"2017-10-10T16:17:25","guid":{"rendered":"https:\/\/socancom100stg.wpenginepowered.com\/trucs-du-metier-le-gourou-de-lindustrie-de-la-musique-bob-lefsetz-signe-how-to-promote\/"},"modified":"2017-10-10T16:17:25","modified_gmt":"2017-10-10T16:17:25","slug":"trucs-du-metier-le-gourou-de-lindustrie-de-la-musique-bob-lefsetz-signe-how-to-promote","status":"publish","type":"post","link":"https:\/\/uat.socan.com\/fr\/trucs-du-metier-le-gourou-de-lindustrie-de-la-musique-bob-lefsetz-signe-how-to-promote\/","title":{"rendered":"Trucs du m\u00e9tier : Le gourou de l\u2019industrie de la musique Bob Lefsetz signe \u00ab How to promote \u00bb"},"content":{"rendered":"<p>Le blogueur Bob Lefsetz est un des plus grands experts de l\u2019industrie de la musique. Dans sa tr\u00e8s populaire infolettre ind\u00e9pendante <em>The Lefsetz Letter<\/em>, il partage ses opinions aussi vivantes qu\u2019iconoclastes sur la musique et l\u2019industrie. Lefsetz a b\u00e2ti sa r\u00e9putation d\u2019une des voix les plus influentes de l\u2019industrie gr\u00e2ce \u00e0 son sens critique ac\u00e9r\u00e9 et ses id\u00e9es avant-gardistes. Tous ses \u00e9crits sont accessibles en ligne, ou par courriel, gratuitement\u2009; c\u2019est \u00e0 travers ses conf\u00e9rences et sa r\u00e9daction pour d\u2019autres publications qu\u2019il gagne sa vie.<\/p>\n<p>Son r\u00e9cent billet \u00ab\u00a0How to promote\u00a0\u00bb est un exemple type\u00a0: d\u2019une honn\u00eatet\u00e9 brutale et r\u00e9aliste, il d\u00e9crit n\u00e9anmoins un excellent r\u00e9sum\u00e9 de l\u2019approche dont devraient b\u00e9n\u00e9ficier tous les membres de la SOCAN qui ont une carri\u00e8re musicale. Lefsetz y traite notamment de la distribution progressive de votre musique et de la compilation de statistiques, de l\u2019importance de jouer devant public et de prendre son temps, et de ne se b\u00e2tir une \u00e9quipe que lorsque cela devient sens\u00e9.<\/p>\n<p>Vous pouvez lire son billet \u00ab\u00a0How to promote\u00a0\u00bb <a href=\"https:\/\/lefsetz.com\/wordpress\/2017\/07\/28\/how-to-promote\/\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<p>Vous pouvez \u00e9galement vous abonner \u00e0 l\u2019infolettre <em>The Lefsetz Letter<\/em>, qui vous sera achemin\u00e9e par courriel, <a href=\"https:\/\/www.lefsetz.com\/lists\/?p=subscribe&amp;id=1\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment b\u00e2tir sa carri\u00e8re \u00e0 partir de z\u00e9ro en 2017<\/p>\n","protected":false},"author":0,"featured_media":152001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-152000","post","type-post","status-publish","format-standard","has-post-thumbnail","category-non-categorise"],"acf":[],"_links":{"self":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts\/152000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/comments?post=152000"}],"version-history":[{"count":0,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts\/152000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media\/152001"}],"wp:attachment":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media?parent=152000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/categories?post=152000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/tags?post=152000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}