{"id":148983,"date":"2011-12-09T20:57:23","date_gmt":"2011-12-09T20:57:23","guid":{"rendered":"https:\/\/socancom100stg.wpenginepowered.com\/from-the-belly-up\/"},"modified":"2011-12-09T20:57:23","modified_gmt":"2011-12-09T20:57:23","slug":"from-the-belly-up","status":"publish","type":"post","link":"https:\/\/uat.socan.com\/fr\/from-the-belly-up\/","title":{"rendered":"From the Belly up"},"content":{"rendered":"

Les traductions pour les articles avant l\u2019automne 2013 ne sont pas disponibles pour le moment.<\/strong><\/p>\n

When some hard-working visionaries with a love for urban music and creating songs decided to start CP Records eight years ago in Ottawa, they might not have called it \u201cpublishing\u201d or understood all its ins-and-outs, but they quickly learned about this top revenue-generator.<\/p>\n

The company’s roster, which currently includes Belly, Danny Fernandes, Massari, Tyler Medeiros, and Mia Martina, has had 11 No. 1 singles in Canada and numerous song placements in hit television shows such as So You Think You Can Dance Canada, Battle of the Blades, and Degrassi. Medeiros\u2019 \u201cWhat\u2019s Up Stand Up\u201d was used for an anti-bully campaign on Family Channel.

\u201cSongwriting is a process that takes time. It\u2019s not for everybody.\u00a0\u00bb \u2013 Belly<\/div>\n

\u201cI didn\u2019t even know about [publishing] because we were so young and we just had a dream and passion to make good music,\u201d says CP Records CEO Tony Sal. \u201cAs things got better, a lot of people came requesting songs. At that time [in 2006], the first album was Massari\u2019s, and \u2018Be Easy\u2019 and \u2018Real Love\u2019 were just phenomenally in demand.<\/p>\n

\u201cA big part of what drove me to start the whole label and doing the whole commitment was Belly as a writer and a producer,\u201d he adds. \u201cWe said, \u2018All records are going to be written and produced by us,\u2019 not really concentrating on \u2018We\u2019re going to own the publishing part.\u2019 It was more about the creative side.\u201d<\/p>\n

Sal estimates that Belly has written 75 percent of CP\u2019s catalogue. \u201cFor a lot of the songs Belly works closely with the artist,\u00a0\u00bb he says. \u00ab\u00a0My whole roster fights to get that single from him.\u201d
\nMartina, Fernandes, and Massari all have a hand in their own songwriting, to varying degrees. As far as producers, Belly and Da Heala are the \u201cNo. 1 guys to go to at CP,\u201d Sal says, in addition to brothers Ryan and Dan Kowarski.<\/p>\n

Belly says he has seen many of the CP artists develop as writers. \u201cSongwriting is a process that takes time,\u00a0\u00bb he explains. \u00ab\u00a0It\u2019s not for everybody, but it is something that if you have at least a little bit of a musical talent, it can be built on.\u201d<\/p>\n

CP\u2019s publishing administration and licensing is now handled by Toronto\u2019s Entertainment Business Affairs (EBA).<\/p>\n

\u201cWe\u2019re now building a publishing catalogue,\u201d says Sal. \u201cI feel it\u2019s really strong. We own records featuring Snoop Dogg, Juelz Santana, Fabolous, Ginuwine, Mario Winans, Nina Sky, and Lil Twist, via Belly and Tyler tracks…<\/p>\n

\u201cWhat\u2019s cool about it is we have so many big records like that and it\u2019s a Canadian company like CP Records that owns the masters, and the publishing.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

CP Records songwriters build a publishing catalogue<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-148983","post","type-post","status-publish","format-standard","category-non-categorise"],"acf":[],"_links":{"self":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts\/148983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/comments?post=148983"}],"version-history":[{"count":0,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts\/148983\/revisions"}],"wp:attachment":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media?parent=148983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/categories?post=148983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/tags?post=148983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}