{"id":148887,"date":"2011-10-18T17:30:13","date_gmt":"2011-10-18T17:30:13","guid":{"rendered":"https:\/\/socancom100stg.wpenginepowered.com\/where-the-song-comes-first\/"},"modified":"2011-10-18T17:30:13","modified_gmt":"2011-10-18T17:30:13","slug":"where-the-song-comes-first","status":"publish","type":"post","link":"https:\/\/uat.socan.com\/fr\/where-the-song-comes-first\/","title":{"rendered":"Where the song comes first"},"content":{"rendered":"<p><strong>Les traductions pour les articles avant l\u2019automne 2013 ne sont pas disponibles pour le moment.<\/strong><\/p>\n<p>Leave it up to Ivan Berry and Daniel Mekinda to strike up the brand.<br \/>\nSince the music industry veterans launched Toronto-based music publisher tanjola five years ago, the duo has been consistently toiling to alter public perceptions about songwriters.<\/p>\n<p>\u201cThe artist has become popular,\u201d notes Berry, a 30-year entrepreneurial professional on Canada\u2019s urban music scene, since first establishing pioneering indie label Beat Factory and managing Michie Mee and Dream Warriors in the &rsquo;80s..<\/p>\n<p>\u201cProducers like Timbaland and The Neptunes have become extremely popular, but the songwriter doesn\u2019t seem to get the same public due. Even on the record, the publisher is always noted in bold print and the songwriter is listed in the finest print you could possibly find \u2013 even though they\u2019re the ones who created the song in the first place. So we\u2019re diligently working on marketing our songwriters the way you would market artists and producers.\u201d<div class=\"simplepullquote\">\u201cAll of our songwriters make enough money that they do this full-time, writing every day. That\u2019s a dream come true.\u00a0\u00bb<\/div>\n<p>According to Mekinda, tanjola holds tunesmiths in the highest regard. \u201cWe\u2019ve always had a love and respect for songwriting,\u201d he notes. \u201cThe core of everything we do in this industry comes down to the song and the songwriter.\u201d<\/p>\n<p>Recently, tanjola upped the ante for its songwriting roster (Shiloh, Justin Forsley, Alex Greggs, Dru, Rupert Gayle and legacy writers Alonzo and the late Haydain Neale of jacksoul) by concentrating on the digital and social marketing fronts.<\/p>\n<p>\u201cWe\u2019ve expanded,\u201d says Mekinda. \u00ab\u00a0The hires we\u2019ve made [in brand management, artist management, business administration, and digital marketing\/strategy] are focused on developing our songwriters as much as our artists.\u201d Tanjola isn&rsquo;t only a publisher, but also a Universal Music Canada-distributed record label and an artist management firm.<\/p>\n<p>The seeds for tanjola were planted in the Canadian Idol era, when Berry headed BMG Canada\u2019s A&#038;R department and Mekinda served under him. \u201cBecause of Canadian Idol, we had this ability to have songs written specifically for a project,\u201d recalls Mekinda. \u201cRyan Malcolm, the first winner in 2003, had his complete album written as a result of a writing camp that we assembled.\u201d<\/p>\n<p>Two years later, Berry and Mekinda joined ex-BMG Music Publishing Canada vice-president Robert Ott at his new publishing startup, ole, and within a few years, started up tanjola as a co-venture. Ole handles administration and back-end royalty collection while tanjola concentrates on the \u201cfront-end creative.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>tanjola&rsquo;s Ivan Berry and Daniel Mekinda market their songwriters<\/p>\n","protected":false},"author":0,"featured_media":111153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-148887","post","type-post","status-publish","format-standard","has-post-thumbnail","category-non-categorise"],"acf":[],"_links":{"self":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts\/148887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/comments?post=148887"}],"version-history":[{"count":0,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/posts\/148887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media\/111153"}],"wp:attachment":[{"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/media?parent=148887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/categories?post=148887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uat.socan.com\/fr\/wp-json\/wp\/v2\/tags?post=148887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}